Lisa Campbell

Senior Associate Director & Alliance Management Group Lead, Corporate Research Alliances

As Senior Associate Director & Alliance Management Group Lead, Lisa manages established research partnerships between U-M and industry. Drawing on 14+ years of professional experience, she cultivates strategic research opportunities for U-M faculty, departments and schools.

Prior to joining the CRA team, Lisa was Senior Product Manager for ProQuest, part of Clarivate, where she led the strategy for the company’s multi-million dollar performing arts product portfolio. To bring diverse performances to classrooms worldwide, she brought three new products to market, drove revenue growth and secured key relationships with independent and commercial licensors.

Previously, Lisa was a librarian, IT professional, project manager and business consultant for three top-tier research institutions: the University of Pittsburgh, the University of Alabama and the University of Michigan. She has contracted with and consulted for other private and nonprofit organizations, including 3Play Media, Media Source Inc. and Youth Arts Alliance.

Lisa holds a Master of Library and Information Science from the University of Pittsburgh and a BFA in Music Performance from Carnegie Mellon University.